IO Brand Logos
Our logo is how our customers tell us apart from a crowded industry. It’s a promise of quality, consistency, and reliability. As such, our logo must be presented correctly in every execution.
Wordmark
The Wordmark is our primary logo and the brand’s key visual identifier. Lead with this on all marketing touchpoints where space permits, or when the brand has not yet been established.
Wordmark – This incorporates the icon.
Icon
The Icon is a condensed version of the logo. Use the icon on its own only if you do not have enough room for the full logo or in cases when the IO brand has already been established.
Icon – This is a condensed version of our logo.
Legibility
Our Wordmark and Icon should always be legible and impactful. Always apply the exclusion zone to isolate the logo from competing visual elements such as a busy area of an image, low-contrast areas where legibility is compromised, or on top of text or supporting graphics. The exclusion zone is equal to half the height and width of the ‘i’ character.
Wordmark – Exclusion Zone
Icon – Exclusion Zone
Misuse
The appearance of the Wordmark and Icon must remain consistent. They should not be misinterpreted, modified, or added to. Their orientation, color, and composition should remain as indicated in these guidelines with no exceptions.
Wordmark
Don't rotate the Wordmark
Don't skew the Wordmark
Don't outline the Wordmark
Don't add shapes to the Wordmark
Icon
Don't rotate the Icon
Don't skew the Icon
Don't outline the Icon
Don't add shapes to the Icon
Logo Use Cheatsheet
For quick reference on the application of either the Wordmark or Icon, please adhere to these guidelines relating to colour and contrast combinations.